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TITICI celebrates gravel cycling with the new limited-edition STERRATO: only 12 unique pieces available featuring the exclusive Shimano GRX Limited groupset

The Italian brand unveils its latest gravel creation: Columbus Life steel tubes, handmade in Italy, with PAT anti-vibration system. The first 12 pieces are made in collaboration with Shimano and painted by street artist Luca Di Maggio

Heritage and technology, art and Italian craftsmanship. TITICI celebrates gravel cycling with a unique initiative in collaboration with Shimano: the new STERRATO model made in special edition and equipped with the Limited version of the famous Shimano GRX groupset.

STERRATO GRX LE will be produced in just 12 pieces that will be hand-painted by Milanese street artist and gravel rider Luca Di Maggio, inspired by the motto “Ride TITICI around the world”. The fork of each model evokes a different country in the world, referring to the main cultural stylistic features. The first model is dedicated to Japan: Mount Fuji, the Rising Sun, the bonsai plant and the lotus flower stand out in red on a white background – the national colours.

New STERRATO – Steel a TITICI

The STERRATO project was born in 2018 from the desire to introduce a noble material, rich in cycling history, into the TITICI range: steel. These premises are at the basis of the “Made in Italy” collaboration with Columbus, the historic company from Caleppio di Settala (Milan), one of the biggest and most famous steel tubing manufacturer. STERRATO is handmade using Columbus Life tubes engineered exclusively for TITICI. The top tube, in particular, features the patented PAT (Plate Absorber Technology) system already used by the Italian brand in its carbon frames. The flat and thin shape of the tube helps reduce vibrations without compromising the frame’s stiffness and performance.

STERRATO is the sublime marriage between comfort, guaranteed by the steel and empowered by the PAT system, and performance written in the TITICI DNA. The result is a model with a vintage character featuring modern and sophisticated details, such as the integrated cable routing, the oversized head tube and the disc brakes. The perfect celebration of gravel cycling, a style that evokes the heroic cycling but constantly looks to future and innovation.

Shimano GRX Limited Edition groupset

Shimano delivered the first dedicated gravel components back in 2019 with Shimano GRX. Today, in cooperation with TITICI, Shimano releases GRX Limited. At its core, GRX Limited is the tried and true 11-speed mechanical GRX 800 series groupset, but the brushed and polished silver finish delivers a classy take on the quality, precision, and durability synonymous with GRX.

The special-edition STERRATO GLX LE will be available from October with 1×11-speed or 2×11-speed. The STERRATO model, with customer choice of set-up, will be available on the market from the same date.

A special location for the STERRATO GRX LE

The photographs for the launch campaign of the STERRATO GRX LE were taken in the stunning setting of the Parco Giardino Sigurtà, the nature park located in Valeggio sul Mincio, in the province of Verona, elected one of the most beautiful parks in Italy and Europe. The chosen location is the Laghetti Fioriti, surrounded by water lilies and Japanese maples. The oriental setting alludes to the landscapes of Japan, highlighting the refinement of the new STERRATO and Luca Di Maggio’s artistic creation.

The Italian brand unveils its new gravel bike with the revolutionary AAT system (Arch Absorber Technology). The special arch shape of the seat tube further reduces vibrations, offering the highest combination of performance and comfort ever achieved

A racing soul in a revolutionary body shape. TITICI presents RELLI, the new full-carbon gravel bike designed to push the boundaries of offroad cycling performance. The pursuit of maximum speed, stability, comfort and riding fun has led to a radical reinterpretation of the gravel frame with the development of the innovative AAT (Arch Absorber Technology) system. The arched shape of the seat tube helps to reduce vibrations without the need for complex shock absorbers and without compromising the high stiffness of the frame, which translates into extraordinary performance.

RELLI is the natural evolution of the F-GR02 model of the Italian brand and joins the ALL-IN aluminium model in the gravel range, completing TITICI’s offer for gravel enthusiasts of all kinds: from demanding racing to adventurous bikepacking.

ARCH ABSORBER TECHNOLOGY – REDUCING VIBRATIONS, INCREASING PERFORMANCE

In 2017 TITICI was the first brand in the world to launch the PAT (Plate Absorber Technology) system, the translation to the most sophisticated engineering level of a simple intuition: the shape of the tubes and the deformation of the materials have significant influence on the comfort perceived by the rider. The flat and ultra-thin shape (only 8 millimetres) of the top tube featuring PAT technology makes it possible to absorb up to 19% more vibrations while maintaining torsional stiffness.

True to the same principle, TITICI engineers have continued development and designed the new AAT system (Arch Absorber Technology) which introduces a second vibration reduction element into the RELLI frame. The seat tube has been redesigned with a special arch shape that has the function of dampening shock impulses between the two nodes of the bottom bracket and the saddle. In this way, vibrations are not transmitted directly and immediately from the ground to the cyclist’s body.

The result is an even greater perception of comfort with an overall benefit in terms of performance. On uneven terrain, typical of gravel races, the body is less fatigued: the cyclist can push to the maximum for longer.

STABLE AND RESPONSIVE

Compared to the F-GR02, the RELLI’s rear end has also been completely redesigned. Lowered seat stays (the junction with the seat tube is 30 millimetres lower than the top tube) provide greater stability on dirt roads and high responsiveness. The rear triangle and the fork are designed to accommodate wide tyres, up to 700x42c, without annoying mud accumulation.

INTERNAL CABLE ROUTING

RELLI’s front end was developed from VENTO, the road frame designed to combine aerodynamics and lightness. The oversized head tube (cross-section measures 1 1/2″ instead of the traditional 1 1/8″) provides stability and steering precision, even on the most demanding sections, and allows internal cable routing for a clean and aerodynamic design.

MADE TO MEASURE IN ITALY

The RELLI frame is made of ultra-high modulus carbon fibers using PBW (Progressive Bandage Workmaship) wrapping technique with slow resins. This process makes it possible to create frames that are perfect to the millimetre, starting from the cyclist’s anthropometric measurements and biomechanical analysis. Each RELLI bike is unique, totally customised in its geometry and colors: the ideal partner for the cyclist and at the same time the expression of his character, according to the TITICI philosophy of exclusivity. The entire production process is carried out in Italy, from design and engineering to the creation of the frames and the assembly of the final product.

Titici presents All-in And: the new gravel frame featuring ultra-resistant anodizing treatment and silver ions.

The Italian brand will unveil at Cyclingworld Düsseldorf (Germany, 18-20 March) the AND version of its ALL-IN aluminium frame, featuring special anodizing treatment: extraordinarily resistant to scratches, abrasion and wear.

HOW IT WORKS

Thanks to a special treatment, the aluminium frame undergoes a profound surface transformation using the unique combination of anodic oxide and the noble metal Silver. As a result, a brand new material is created.

The electrolytic process of anodizing causes an accelerated growth of the protective oxide layer on the aluminium. This treatment generates a new skin for the metal, characterised by very strong adhesion to the base. Silver ions seal the microporosity of the oxide, giving the surface of the frame unique properties.

THE ADVANTAGES

Compared to conventional painting, the AND frame has a lower weight, very high corrosion resistance and high surface hardness. This translates into extraordinary resistance to scratches, abrasion and wear.

The colouring penetrates deeply and fixes itself in the oxide layer, guaranteeing almost infinite durability. Unlike traditional painting, no parts of the paint will detach as a result of shocks or vibrations thanks to the non-removable characteristics of the anodic oxide layer.

Maintenance is easier as dirt cannot stick to the surface. Cleaning the frame after a muddy or dusty ride is quick and easy.

WORLD PREMIERE AT CYCLINGWORLD DÜSSELDORF FROM 18 TO 20 MARCH

The ALL-IN frame in the AND version will be presented in absolute preview at Cyclingworld Europe (inside the stand of the TITICI dealer La Bici), the prestigious show for finest bike culture to be held from March 18 to 20 in Düsseldorf (Germany). This treatment can be ordered immediately for ALL-IN frames in Apex, Grx and Rival Axs versions.

December 22nd 2021: happy birthday Titici! 60 years of Made in Italy innovation

On December 22, 1961 TITICI was symbolically born. To celebrate 60 years of activity, we went back to the origins and we retraced the history of the glorious Italian brand together with the founder Alberto Pedrazzani.

On December 22, 1961 TITICI was symbolically born. To celebrate 60 years of activity, we went back to the origins and we retraced the history of the glorious Italian brand together with the founder Alberto Pedrazzani.
On December 22, 1961 TITICI was symbolically born. To celebrate 60 years of activity, we went back to the origins and we retraced the history of the glorious Italian brand together with the founder Alberto Pedrazzani.

On December 22, 1961 an all-Italian adventure began. A story of craftsmanship and innovation, of courage, passion and obstinacy. On that day, Alberto Pedrazzani puts down the welder and looks at his first frame: a tricycle for kids. He could not have known it yet, but just a few hours before Christmas, TITICI was being born.

The beginnings 

The beginnings 
 

In Italy these were the years of the economic boom after the Second World War. Alberto Pedrazzani, born in 1937, works as an apprentice in a mechanical workshop in Castelnuovo d’Asola, in the province of Mantua. “A brand in Milan was looking for someone to weld the handlebars of their tricycles,” recalls the founder of TITICI. “When I heard about it, I looked for the brand at the Milan trade fair and made a deal with them. From handlebars, we moved on to full frames. I created my first tricycles and the first children’s bicycles.“.

A brand in Milan was looking for someone to weld the handlebars of their tricycles,
When I heard about it, I looked for the brand at the Milan trade fair and made a deal with them. From handlebars, we moved on to full frames. I created my first tricycles and the first children’s bicycles.

Traditionally innovators 

Traditionally innovators
 
 

Passionate about metalworking and specialized in braze welding, Pedrazzani has an open, curious and eclectic mind that leads him to anticipate the times by always looking for new solutions. It is therefore inevitable that the drive towards the future, the will to propose innovative and revolutionary products, become “character traits” also of the new TITICI creature. 

 
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“I got my license as a film operator, I attended specialization courses on metals and aerotechnical courses to understand propellers and electric motors. I attended international trade shows in search of the latest innovations. In 1964, I discovered electric welding and immediately introduced it to my company to increase the quality and strength of frames. I studied the models of other brands, not to copy them, but to develop better and unique frames to launch on the market. The goal was to win the competition, especially from Asian countries, through high quality and constant innovation. The motivation was often also practical: to guarantee me a way to support my five children“.

I got my license as a film operator, I attended specialization courses on metals and aerotechnical courses to understand propellers and electric motors. I attended international trade shows in search of the latest innovations. In 1964, I discovered electric welding and immediately introduced it to my company to increase the quality and strength of frames. I studied the models of other brands, not to copy them, but to develop better and unique frames to launch on the market. The goal was to win the competition, especially from Asian countries, through high quality and constant innovation. The motivation was often also practical: to guarantee me a way to support my five children

From the “Fuego” patent to one million frames 

From the “Fuego” patent to one million frames 
 

It was also thanks to the support of the entire family that the company grew and business multiplied. In the 1980s, robotized welding increased productivity; in the early 1990s, the company, renamed Tecno Telai Ciclo (“In 1985, we put this name on the packaging of our tyre puncture repair kit. In 1995 it was shortened to TITICI” recalls Pedrazzani), reaches the production of one million frames per year, establishing itself among the largest European bike frame manufacturers. The dizzying growth is fueled by the strong demand for BMX bikes and the new mountain bikes, a sector in which TITICI is an undisputed excellence. 

In 1985, we put this name on the packaging of our tyre puncture repair kit. In 1995 it was shortened to TITICI
 

“The model I am most proud of, however, is the Fuego,” Pedrazzani explains. “It is a model patented in the early 1980s with a leaf spring suspension system that was absolutely innovative for the time. To make it, I was inspired by the suspension of farm wagons. The idea behind it is that greater driving comfort can be achieved by exploiting the deformation of materials. A concept that has been deepened in recent years by my son Matteo leading to the creation of the PAT system, the flat and ultra-thin top tube that has become the signature of every TITICI frame“.

The model I am most proud of, however, is the Fuego,
It is a model patented in the early 1980s with a leaf spring suspension system that was absolutely innovative for the time. To make it, I was inspired by the suspension of farm wagons. The idea behind it is that greater driving comfort can be achieved by exploiting the deformation of materials. A concept that has been deepened in recent years by my son Matteo leading to the creation of the PAT system, the flat and ultra-thin top tube that has become the signature of every TITICI frame

Creators of the future: the bicycle atelier 

Creators of the future: the bicycle atelier 
 

It is Matteo Pedrazzani himself, together with his brothers, who takes TITICI in the years 2000 into a new dimension: from the large serial production of bike frames to the handcrafted production of carbon frames, strictly tailored to the customer. Without forgetting the teachings of his father Alberto, inspired by his passion for the product and his desire to experiment, Matteo transforms the store of Castelnuovo d’Asola into an exclusive bicycle atelier. In 2007, TITICI launches for the first time in Italy the historic FieltyNine, the first 29″ MTB, setting a new trend. Since 2017, the brand is part of the Trerè Innovation group, a solid and important company from Mantua that contributes to the expansion of TITICI worldwide and gives continuity to the innovation process.

“I see what the TITICI brand has become and I am very proud,” concludes Alberto Pedrazzani. “Thanks to Trerè Innovation, a Made in Italy product, handcrafted and innovative, can become known all over the world, gaining consensus and admiration.” In 60 years the frames have changed, but the values have always remained the same. Best wishes TITICI!

I see what the TITICI brand has become and I am very proud,
Thanks to Trerè Innovation, a Made in Italy product, handcrafted and innovative, can become known all over the world, gaining consensus and admiration.

The initiatives for the 60 Years

The initiatives for the 60 Years

To celebrate the 60 years of activity, TITICI has created in 2021 the VENTO Sessanta Anni model, a special edition characterized by the fascinating green coloring with chrome that ideally reconnects to the 60s. In the headquarters of Asola, moreover, is being completed a new show-room of 1000 square meters to display the entire collection, offer professional bikefitting services and support the customer in the definition of the model, geometries and colors best suited to its needs. The show-room is part of a renewal process of the entire headquarters and will be inaugurated during 2022.