SUNRISE BY BIKE
A creative and artistic research lab deeply rooted in the outdoors and visual
culture.
Our ethos encapsulates the euphoria of exploration, the first breath of fresh air in the morning,
getting out on the bike early and witnessing this precious moment, seizing the day, embodied in
the mantra of “Rise and Shine” setting the tone for a day of boundless possibilities.
In our first collaboration with TITICI, we’ve transcended the ordinary to imbue the steel frame of
the Strada with a rendition of the sunrise. Each gradient stroke is meticulously derived from
photography, while playful holographic decals dance across the frame, akin to whimsical tattoos,
evoking a sense of joyous anticipation for the ride ahead.
The paintwork is an industry-first fusion of contemporary art photography techniques. The
gradients blend smoothly and, through the use of metallic paint and a velvety matte finish, the
bike becomes a tangible embodiment of a golden sky at dawn.
Illustrations and graphical elements are executed in a deeply textured and lustrous holographic
matte finish. These decals are embedded within the paint, acting as permanent signs and
“mementos” for every ride, at any time of the day.
Our choice of the TITICI Strada as the canvas for this collaboration reflects a reverence for the
enduring allure and timeless elegance of steel. It’s a testament to our commitment to infuse
modern storytelling and visual artistry into the fabric of cycling.
This release bridges the gap between off-the-shelf and bespoke, delivering a product that is
destined to leave the mark in contemporary cycling and fit perfectly within the narrative of Sunrise
by Bike.
Contact: lab@sunrisebybike.com
