Month: May 2024

SUNRISE BY BIKE
A creative and artistic research lab deeply rooted in the outdoors and visual
culture.

Our ethos encapsulates the euphoria of exploration, the first breath of fresh air in the morning,
getting out on the bike early and witnessing this precious moment, seizing the day, embodied in
the mantra of “Rise and Shine” setting the tone for a day of boundless possibilities.
In our first collaboration with TITICI, we’ve transcended the ordinary to imbue the steel frame of
the Strada with a rendition of the sunrise. Each gradient stroke is meticulously derived from
photography, while playful holographic decals dance across the frame, akin to whimsical tattoos,
evoking a sense of joyous anticipation for the ride ahead.
The paintwork is an industry-first fusion of contemporary art photography techniques. The
gradients blend smoothly and, through the use of metallic paint and a velvety matte finish, the
bike becomes a tangible embodiment of a golden sky at dawn.
Illustrations and graphical elements are executed in a deeply textured and lustrous holographic
matte finish. These decals are embedded within the paint, acting as permanent signs and
“mementos” for every ride, at any time of the day.
Our choice of the TITICI Strada as the canvas for this collaboration reflects a reverence for the
enduring allure and timeless elegance of steel. It’s a testament to our commitment to infuse
modern storytelling and visual artistry into the fabric of cycling.
This release bridges the gap between off-the-shelf and bespoke, delivering a product that is
destined to leave the mark in contemporary cycling and fit perfectly within the narrative of Sunrise
by Bike.

Contact: lab@sunrisebybike.com

LIMITLESS CYCLING
Sharing and living our common passion together

This has been the motto of Filip Sport cycling weeks and events for more than 16 years. In Italy, France, Spain, Portugal or Belgium … no region remains unexplored. Every year, new enthusiastic participants join and the Filip Sport Community grows.

Limitless Cycling is the continuation of this success story. The offer is expanded and challenges and limits are pushed.

LIVEOUT CUSTOM CYCLING ADVENTURES

LIVEOUT was born with the intention of making the experience of travelling by bike according to the customer’s needs.
We are made of bikes, travel experiences and people who with passion and dedication are committed to creating the best cycling experience across our beautiful country and we take it seriously, every trip the customer asks us for is our trip. We take care of all aspects by planning tracks, contacting hotels, creating extra-cycling and food and wine experiences.
We create bikepacking packages in complete autonomy of the traveller but with the LIVEOUT team as guardian angel. Our most popular areas are Lake Como, Lake Maggiore and Lake Garda, but we can cover the whole of Italy. Do you have a dream trip you want to realise? We’ll take care of it, you just have to tell us where your imagination can take you.